Initiatives by Communications & Marketing
The website redevelopment project, led by the Communications & Marketing team in partnership with experts across the Division, will deliver engaging, relevant and timely information to students in a user-friendly manner. Websites will be completed by summer 2022.
Phase I of a redesigned website for prospective York students launched in December 2021. The project, a collaboration between Student Recruitment & Admissions & the Communications & Marketing teams, offers a student-centric website that merges a data-driven design with a user’s application journey.
Despite a challenging year, the Division of Students continues to advance York’s mission by providing services and programs that facilitates and fosters academic success, student development and an engaged community. The #BestOfYU 2021 YouTube playlist celebrates our successes and accomplishments.
The Communications & Marketing Team successfully launched digital marketing campaigns to support student recruitment, internationalization and strategic enrolment management priorities. Campaigns engaged prospective students around the world using Google Ads, Facebook, Twitter, Instagram and more.
Targeted and ongoing digital student service promotions improved York University's Student Satisfaction indicator rankings in MacLean's 2022 Rankings. York University is now ranked 6th overall and 13th in Student Satisfaction against all other comprehensive universities in Canada.
We can't wait to welcome students to York this Fall! Start Strong YU motivates, supports, and reassures students by bringing back-to-class, campus access, and student services information on one website. The site includes helpful resources, informational videos, and a directory of student services.
Most strategy websites are static and short lived. To set the right tone for the Division of Students Strategy 2020-2025, a dynamic website has been created with monthly updates, filters by commitment, and views by unit and by progress. The site is also mobile optimized and printer-friendly.
Led by the VPS Communications & Marketing team, Divisional websites are undergoing major redevelopment to centre on user experiences and student journeys. Consultations are underway for key websites. Other sites across the Division will be introduced to the project starting Fall 2021.
A new suite of templates has been developed to help Divisional units map, plan and execute yearly communication activities. The templates will strengthen relationships and collaboration between units to advance the student experience. More information will be shared with units in the near future.